2Gift is a startup company that allows individuals to donate to nonprofits by shopping using adigital gift card, with no added cost. This project supported 2Gift in expanding their consumer outreach.We assessed the results of past campaigns, conducted interviews with past nonprofits, exploredcompetitors, analyzed its gift card reseller, and surveyed possible donors to understand their preferences.We formulated a plan to improve 2Gift’s internal business structure, suggesting ways to reach morenonprofits and donors. We created marketing materials, produced a brochure, developed social mediaposts, and designed a brand ambassador program for 2Gift. This plan will serve as a guide to expandbrand recognition, develop partnerships, and overall, the use of 2Gift to increase support for nonprofits.